First things first, when it comes to starting an online casino you must first own a website. Your website is the platform through which you can run your business. Since it involves financial transactions, you. Starting an online casino business doesn’t have to be challenging, even though a lot needs to be planned and considered. If you know where to start and what to do, this whole process is very easy. There are no secret ingredients or extraordinary measures that need to be done - It’s clear and simple. Feb 28, 2017 Online casino business is a profitable business that is desirable to explore by interested business-minded individuals regardless of their previous experience. The enterprise has turned out to be one of the leading internet businesses in the world today that offers maximum profit over a relatively short period of time. The casino pays the affiliate partner a fixed amount for attracting a player who has registered on the online casino site and replenished the deposit. Revshare (income distribution): 25% or more of a player’s loss. The casino pays the partner a percentage of the player’s loss. The amount of interest is usually determined during negotiations.

• How To Start A Casino
• How To Make A Casino
• Starting An Online Crypto Currency Casino
• Starting An Online Casino In Canada

Starting an online casino is tough but rewarding, in this article we’re going to show you the best way to start an online casino and give you an idea of some of the steps involved in order to win in this amazing industry.

Few Industries can Match the Potential Earnings of Casinos

The gambling world currently is generating millions each year. This factor serves as the biggest motivator to establishing an online casino. Evidently, the gambling market continues to expand and allowing interested parties to be part of the community.

Size of the online gambling market from 2009 to 2020 (in billion U.S. dollars)

Source: Statista

However one should note that it is not possible to become a millionaire overnight! It is a process, and one needs to take time and enjoy the profits however little as a start. Before starting an online casino take time to study the online software providers that exist. Determined to give their customers the best software solutions, they have support structures that give the best experience to entrepreneurs. They provide the casino with an identity. It is important to select your providers wisely because they can either make or break the casino. The world is experiencing a digital migration, and the gaming industry is embracing it. The land based casinos are no longer popular because the attention is shifting. The burden of finding a physical building is no longer required because your website will be your space.

The quickest and cheapest way to startup an online casino

Setup a white label! This is where someone else has done all the hardwork for you in establishing the below criteria from getting software providers, licenses, payment methods etc A white label provides all the stuff you need and will cost between £20k-£100k including the white label’s fee. The disadvantage is that the whitelabel will charge you a percentage of winnings.

How to establish an online casino without a white label provider

• The first move involves identifying a software provider.

Partner with a provider that will bring out the best as you continue with the journey. Some might feel that they will reduce the cost by developing their own site. It is only possible if one has the right technical knowledge. However, if you chose to work with a partner ensure they offer user-friendly front end, a gaming management system, payment module and access to betting markets and top events.

Furthermore, there exist providers who request for monthly charges from the proceeds. By contrast, the other providers simply send files containing the source code after obtaining the site. Handing over the files gives the owner maximum access and data privacy with no monthly charges. The software providers include Micro Gaming, playech.com, and Net Entertainment just to mention but a few.

The appearance of your website is important to make sure you invest in a design that is attractive. Unnecessary graphics will only overload your site and affect the gaming experience. Also, simplicity is the ultimate sophistication. Do not go for very complicated and demanding graphics. Also when selecting the games, ensure that you diversify the selection. Incorporate table games, poker, slots machine among others. This move will attract gamers to your site because you will be offering them with options.

• The second step involves obtaining a license to operate.

This next level will also require that you work with government regulators. The government will not allow you to conduct your business without a license. As a result, one must settle on a country that best fits the online casino. Note that it must not be the one that you reside in but one that favors your interest. Finally, one needs to pay a specified amount as well as provide information required before issuing the license. Most importantly, understand the legal procedures and the restrictions of a country. The laws and practices of each country are different when it comes to licensing. This is one of the huge advantages of using a white label provider mentioned above as you are paying to piggyback on their license.

• Select your desired payment methods.

Subsequently, after acquiring the license, the next step involves establishing payment method so that customers can deposit and start playing. As a business person, one must understand the existing customers and their differences. Completing this part will allowing activities such as accepting deposits, making payout and withdrawing. Currently, credit cards are highly acceptable because they attract customers. Nonetheless do not feel limited. Conduct your research and find what works best, for example many online casinos allow customers to deposit and withdraw via their mobile phone bill using a premium rate SMS service.

• Marketing is everything for an online casino

You want to open your online casino to the sound of depositing customers and not to the sound of crickets! Exposing your brand to the public will attract more customers, and I return result to an increase in profits. After accomplishing everything and getting the casino started, it is time to make it popular and acquire players. Draft your market plan and our target market. It will help in formulating an advertising strategy. Spend some time forming campaigns that include the use of television ads, magazines, the search engine optimization and many others. The content on your site needs to be unique to differentiate it from your competitors. Your site also needs to support diverse languages to generate more players. Also, the site should give the customers welcome packages, promotions and other packages to draw gamers to the games offered. Rewarding loyalty by providing incentives to the gamers that spend most of their time playing will prevent them from straying to the competitors.

• Securing your online casino

It is expected that any starting venture encounters problems and in the online space this takes the form of security. The industry has been met with the hacking menace and an online casino needs to invest in hiring professionals to guarantee security of the server. Save yourself from losing money to cyber criminals by dealing with professionals.

Some costs involved in setting up an online casino.

It is crucial to form a budget and to diversify a plan for the costs involved in building the online casino. The venture requires a massive financial investment due to the numerous expenses that include marketing, payment services, license acquisition alongside an early license fee. One needs to formulate a budget that will break down the costs involved as well as displaying the incurred amount. An inadequate financial planning will limit the casino from progressing to the next level. Therefore, a good financial plan will determine whether the casino will grow or fail.

The other important partners include the customer care staff represented by a team of eight to twelve people. They need to be available twenty-four hours a day to handle the different arising issues. Also, the team needs an affiliate manager to recruit the affiliate partners who will market the site if the company chooses to work with an affiliate site. Overall the costs will involve a retention program for the loyal players. The salaries of the team will range from 200,000 dollars to 300,000 dollars depending on the company’s selection of staff. Again this is something that can be mitigated using a good white label provider.

Success stories of other people who have started an online casino.

The online casinos that exist currently were not well known. The individuals just had a vision, and they decided to go along with it. They envisioned a world where players could play their favorite games in the comfort of their homes. Before the online wave took over, the founders were only popular to a small group of players that had the interest in gaming. The startup websites are now fully developed, and they are functioning properly. More people have gained interest, and currently millions of people are playing the current online games. The success stories are an indicator of growth in an accommodative industry. A humble beginning should not hinder one from progressing and achieving success. Below is a sample of profiles composed of established casinos that began as start-ups.

• Casumo is an online casino where the whole experience is gamified The site started in 2012 with an adventure where you travel to different places and planets, gain experience and can get valuable rewards as you level-up.
• Betfair has created an impact in the gaming world. A good number people are familiar with the site after the introduction of exchange betting. It represents a new form of betting where gamers get to bet against each other using bookmakers. The launching of the site took happened in the year 2000, and since then, it continues to leave a mark in the people’s lives. It offers a wide range of games composed of incredible graphics, animations, and sound effects.
• Bet365 is a UK based online casino started in 2001 offering a wide variety of games that include bingo, poker, skill games and others. It made £1.5bn in 2015. Playtech and Microgaming are the providers, and since they are the top developers in the gaming industry, you will automatically receive the best. The gamers get to join the game through flash casino, or they can also download the app. The casino received its license from the United Kingdom gambling commission and the Gibraltar government. The individuals behind this incredible site were not afraid to start. They went ahead to develop a leading casino.

Are you the Next Casino Mogul?

Market research has shown that the gaming industry is continuing to grow and make people very rich. Perhaps you will be the next startup to flourish in this amazing industry? What’s for certain is that online versions of casinos are set to improve, and soon it will overtake the land based casinos. It is vital to stay at the top of the chart by designing a website that will attract players from different parts of the target market. The online casino needs to have products that are consumer friendly with unique functionalities. The special features will engage the players, and they will keep them interested. The gaming providers have made it possible for gamers all over the globe to enjoy their preferred games, relive their fantasies as they recreate movies.

Finally, starting up on a blank page requires courage and determination. It is definitely not an easy process! It is met with challenges that need solving and takes time, dedication and the drive to make sure that one does not abandon the thought once things get tough. First and foremost one needs to gain experience through gambling on various sites that exist in the market. Understand how they function and know the ins and outs of running an online casino. The whole process is engaging and requires effort. However, nothing good comes easy. It all requires putting your mind into it and making it work. A well established and running casino will give the owner ultimate satisfaction and will also reap amazing profits unrivalled by many industries. Overall it is a worthy investment.

The casino industry has seen immense growth throughout the years, and it continues to grow year by year. The online casino business is quite lucrative, and that’s why many people are eager to enter into the gambling industry. If you want to start an online casino, there are several ways to accomplish that.

However, there are numerous casino businesses in the industry that have made it difficult to emerge as a new business. That’s why even though it’s a profitable business, you need to come up with something unique that’ll distinguish you from your competitors.

There are processes you need to follow to establish your gambling business. Some of them include a server, a license, an online casino software, and a merchant account. But you can eliminate the traditional process by either using white label software or turnkey solutions.

How To Start A Casino

You need to sit down and decide which you want to proceed to establish your business. We will give you tips on different strategies to start an online casino. Starting your business from scratch can be stressful and overwhelming. So you need to be detailed in your planning to make it less stressful.

In this guide, we will provide you with every information you need to know to start an online casino as stress-free as possible.

If you’re ready, let’s get into it.

Know The Major Players Before You Start Online Casino

Starting a casino business is a complicated process which relies on the following:

• Software developers: responsible for creating casino games.
• Platform suppliers or providers: responsible for implementing player interfaces
• Online casino sites: Provides services to people like you

Of course, someone has to develop the casino game before we can play it. It involves all kinds of developers with various cross-disciplinary teams to transform gaming ideas into poker, roulette, or slot games.

After they complete the work, the product will be ready for players to enjoy the casino game. They’re able to do this by uploading the game onto an online casino site. Now, searching for game suppliers is quite simple, but providing the games on the platform is the complicated part. That is, if you plan to develop it yourself.

Building a platform involves a lot of money and takes considerable time, especially if you’re planning to start an online casino business. Game suppliers such as Microgaming also provide platforms that have easy-to-use interfaces.

Some corporations also provide advanced software such as white label solutions, that come with casino games that are integrated from various suppliers. So if you want to avoid numerous problems such as lack of funds, time, resources, expertise, or experience, then white label solutions are the best option.

Before we talk about the white label software, here are the factors you need to take into consideration.

Factors To Consider Before You Start Online Casino

How To Make A Casino

Before you proceed any further, there are some factors you need to consider. Here are them.

Get A Reliable Casino Software Provider

How you choose a casino software provider will determine whether you’ll attract more players to your business or not. As the business owner, you should be able to determine if the services a software provider offers are of high quality.

The online casino software provider that can enable you to take full autonomy of the entire process such as payment systems, games, complete control of your casino and ability to lease the casino software. If you decide to choose white label software, the provider should be able to include:

• Support payment methods with different currency options
• Gaming license
• Customer support system

Decide On What You Want On Your Online Casino Website

Do you have a software brand you plan to use? What type of games will you include? What about a live casino option? Will players get bonuses and promotions? Maybe live chat customer support? Here’s a tip: find out what your potential customers want and include them on your website.

But before you do that, you need to know who your potential customers are. You can find a professional to assist you in determining your future customers.

Prepare A Detailed Marketing Strategy

The marketing strategy is very crucial. You should not consider it as a secondary option. Pull your resources together to research the market you’re entering into. An example includes retention and loyalty programs.

Loyalty programs refer to the deposit bonuses, bonuses, no-deposit bonuses, etc. And retention programs make sure your customers keep coming back, such as promotions, VIP loyalty programs, etc.

Acquire A Gaming License

Acquiring a license is different for every country, and that can make the process of acquiring the permit tiresome and frustrating. The regulated casino market includes a few countries where they have predetermined the gambling conditions. The countries are separated into groups that:

• Manage their gambling markets
• Regulate their market and have full control
• Prohibits gambling
• Don’t regulate the market
• Develops the online casino site
• Focuses on promoting and marketing operations

Starting An Online Crypto Currency Casino

If you decide on choosing a jurisdiction, use the period of the license, the cost of the license, and the reputation as determining factors to make your final decision. However, if you prefer to start an online casino quickly, we recommend that you use the white label internet cafe software.

Get A Secured And Verified Payment Method

One of the things you must be able to achieve flawlessly is an excellent payment system that can help you and your customers to make transactions without any issues. It’s recommended that you provide different payment options due to various payment systems in different countries.

Develop A Good Website

You should create an excellent website that can attract and retain both players and potential customers. Developing a quality site makes your business value go up, and that will attract many customers. So take a considerable amount of time to come up with a high-quality website. The survival of your online casino business depends on it.

White Label Casino Software Or Turnkey Solutions?

If you want to follow the steps outlined above, there are two ways to go about it: white-label or turnkey sweepstakes software. White label software is a product that comes with everything you need to start your online casino business, including registered licenses, payment systems, etc. at a low price. You can have a fully functioning online casino website within weeks.

Turnkey mostly provides the same functions, but you hire an expert to build everything from scratch, which can take months to establish your casino business. After completion, the casino becomes yours entirely, and you can customize it any way you want, but the white label does not come with that option. Technically, the white label is not yours. You’re only leasing it and rebranding it as yours, so there are limitations.

Which one is the best choice? It all depends on you. Of course, the white label is popular because it comes fully complete. All you have to do is concentrate on your marketing strategy, and it’s cost-effective. But turnkey can be expensive, and if you don’t make sure the expert developers create a quality website, that can affect your business.

In all, they both can help your business succeed. For you to choose the best one, it relies on several factors, such as how quickly you want to start your business, your budget, etc. If you have the budget to go for turnkey, then go for it; if not it’s better to stick to the white label.

However, it’s good to know that even companies with lots of budgets still go for the white label because of the cost-effectiveness. Take the time to do your research and found out what’ll work best for you.

Conclusion

Starting An Online Casino In Canada

Starting an online casino business can be both tiresome and frustrating, and they require your full attention and resources to make it kick-off. After considering the six factors, you now have to decide whether to use a white label software or turnkey solutions to start your casino business.

Some challenges come with establishing a casino such as the security of the site, license, payment methods, etc. Of course, it’s understandable why a player would be concerned about these factors. You need to assure them that your site is fully secured and licensed and that they can trust you with their private information, cash deposits, etc.

So should you start an online casino? Yes. The online casino is a lucrative business if you take the right steps to establish it. For example, you can implement a solid marketing strategy to promote your business. If you have any issues, you can contact us, and we’ll gladly assist you.